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BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /

Kim, W. Chan

BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / W. Chan Kim ; Renee Mauborgne - xi, 322 pages : 24 cm

Includes index

ISBN: 9780316314046

Subjects--Topical Terms:
New products
Market segmentation

Dewey Class. No.: 658.802 / KIM

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