Kim, W. Chan <br/><br/>
BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /  
W. Chan Kim ; Renee Mauborgne 
 - xi, 322 pages :  24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM