TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renee
TI  - BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / 
SN  - 9780316314046
U1  - 658.802 
PY  - 2017///
CY  - New York
PB  - Hachette Books
KW  - New products
KW  - Market segmentation
N1  - Includes index
ER  -