000 00805nam a2200241 i 4500
999 _c159
_d159
005 20230921135035.0
008 191128t2017 xxua||| r 001 0 eng d
020 _a9780316314046
040 _aKKTG
_beng
_cKKTG
_erda
082 _a658.802
_bKIM
100 1 _aKim, W. Chan
_9177
245 _aBLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH /
_cW. Chan Kim ; Renee Mauborgne
264 _aNew York :
_bHachette Books,
_cc2017
300 _axi, 322 pages :
_c24 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index
650 0 _aNew products
_9178
650 0 _aMarket segmentation
_9179
700 1 _aMauborgne, Renee
_9180
942 _2ddc
_c01
_h658.802
_kKIM